CUE

To design a deep health tracker to easily access information about your body.

Getting fast and reliable healthcare in the confines of your home would solve a lot of problems. Cue came to Herbst Produkt with nothing more than science and some rough ideas. We helped Cue envision a user experience that simplified the the complex science into a real manufacturer product.

To start, the user takes a swab of their mouth with a disposable wand. The wand is then inserted into specific test cartridges for things like inflammation, vitamin D count, fertility and even the flu. Within a couple of minutes, voila, your results are available and sent to a physician.

Cue started back in 2013, had been trucking along but when Covid 19 hit and the game totally changed. They raised over $500 and have since gone public.