MOLEKULE
Change the game when it comes to air purifiers.
Air purifiers have been doing a shotty job at doing their job. The status quo has been to pull air in and collect pollutants on filters, where they can multiply and eventually be released back into the air. Molekule is different, it uses nanotechnology that destroys the pollutants on the molecular level. Everything from allergens, mold bacteria and viruses is eliminated, leaving the air in your home healthy and clean.
While at Herbst Produkt, Will engaged with Molekule at the startup incubator called Highway1. The team was just getting started, so everything was on the table. The goal of the design was to draft of the technology, do something totally different, cutting edge but still home friendly.
