SLICE

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To blow out the ceramic safety cutting market. 

Cutting tools are dangerous, especially metal ones. For safety managers on big factory floors, finding ways to prevent injuries is a big deal. Ceramic blades are safe to touch (most of the time), and also last on average 11 times longer! 

Along side Herbst Produkt, Will has been desiging for Slice since 2012. Using research and design to approach a pretty stale industry has lead to loads of product innovations, from ceramic craft knives, scissors, scrapers to utility knives. Establishing a coherent visual design language has been key when introducing so many products. The hard work has paid off, today more than half the fortune 1000 use slice and there has been year over year growth for the company, growing 37% in 2016.